Kiwifruit is New Zealands highest value horticultural export with 622,550 tonnes (~180 million trays) valued at $2.71 billion. Zespri has ambitious plans for achieving 260 million trays by 2025. This growth is expected to come from North America, China, Taiwan and South East Asia.
Success has come through significant investment by Zespri in breeding new kiwifruit varieties and controlling their release through a PVR licensing system that provides added value to growers. Exclusive ownership of the SunGold variety and global recognition of the Zespri brand as a symbol of superior quality are driving price premiums for New Zealand kiwifruit in all our key markets.
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