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Mega trends in the primary sector.


Insights and analysis from MyFarm Investments Head of Research, Con Williams into the impact of Covid-19 on the primary sector including;

  • Massive changes in the interest rate borrowing curve - leveraged returns in the primary sector for the first time in 50 years
  • Global market dynamics - the continuing demand for health and wellness; big shifts from food service to retail.
  • The importance of choosing sectors for investment which have earnings certainty through market access, an undersupply situation and products which command a price premium
  • Why Zespri's new record SunGold licence price is justifiable
  • Retaining talent and cost control to enable NZ to retain its position as a high quality, premium food supplier.


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MyFarm Investments

Call 0800 MYFARM (0800 693 276)
Phone: +64 6 323 2954 | Fax +64 6 323 0599
Postal Address: PO Box 91, Feilding 4740
New Zealand

Talk with our Farm
Investment Team

Grant PaytonGrant Payton
029 445 5871
Karen RichardsonKaren Richardson
021 262 2779
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